Our Afterschool Campaign Kit has everything you need to make afterschool an issue in the elections in your area. Developed by the Afterschool Alliance based on our experience around the 2005 gubernatorial race in Virginia, the kits contains proven strategies and tested materials. Use it to build your own afterschool campaign around the elections, or to ensure that candidates address the issue of afterschool resources. Follow the step-by-step sections below. For quick links, see: Complete Election Kit (PDF) a printable version of this kit for your planning and Candidate Kit (PDF) give this to candidates to educate them on the afterschool issue.

Why start an afterschool effort during elections?

Every election, from school board to a presidential election, brings about the opportunity to raise topics to the forefront of public debate and news coverage.

But what concerns will be raised? Whose voices will be heard? What will the candidates and pundits choose to care about and talk about? It is the voices of people like you, in local communities, that drive candidates' campaigns.

We have the power to make afterschool a key issue in political campaigns of all types.
The afterschool movement is, and always has been, locally driven. Programs are being started by local organizations, teachers, parents and concerned residents like you. You are giving youth a chance to explore their past, change their present and choose their future. You are building a national movement with the momentum to make Afterschool for All a reality...

If you decide to organize an afterschool campaign for an election in your state, it is important to understand your community and the election that you choose to get involved in...

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We recommend adopting a three tiered campaign approach, reaching out to the media, to the candidates, and to the general public. This will allow your campaign to influence and educate...

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If a campaign is aware that voters are engaged, aware and passionate about an issue, s/he is compelled to learn more and even present a plan.

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Checkout our "timeline," which represents how you can organize and execute your campaign from month-to- month. The timeline contains highlights from a 2005 campaign for the Virginia governor’s race.
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While the election may be over, your campaign work is not. Hopefully some aspects of your work will continue for some time into the new term. In order to make the most of all the hard work...

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Organizing and executing a campaign like this is not easy. How should you pick elements of the tool kit if you have limited resources, time, or both?

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There are other avenues for advocacy that can help significantly increase the profile of afterschool as a critical issue that candidates and elected officials need to effectively address. From the state budget process and legislation to ballot initiatives...

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Widespread, bi-partisan agreement among voters and policymakers show that Americans recognize the benefits of afterschool programs. This Resource Kit serves as a primer on afterschool & contains facts, quotes, polling information and research showing the support for afterschool around the nation.
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Made possible by a grant from the WT Grant Foundation.

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